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DTSTART;TZID=America/Los_Angeles:20240708T090000
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SUMMARY:Strategies to Identify and Reach Your Target Customers
DESCRIPTION:In this Marketing workshop\, we start by helping you identify your target market. These are your best potential customers and knowing them helps you create a better product or service. It also makes all your promotional efforts more focused and effective. \nWe show you how to finalize the design of your product or service and make sure it’s right for your target market.  Then we take you through how to create a value proposition that perfectly captures the unique value your product or service brings to your customers. Next you have to build your marketing message. That’s the information for your brochures\, websites\, and anything else you use to sell your product or service. We will also review a number of promotional methods and help you draft a promotional plan for your business. \nThis workshop focuses on hands-on exercises to help you create a target market\, value proposition and promotion plan for your business. \nSCORE’s Small Business Essentials Workshops prepares individuals to make the right decisions and create actionable plans when starting a small business. Whether you are starting a business on your own (one-person business) or a business with employees\, we have the right set of workshops to help you succeed. \nPresenter \nThis workshop is presented by SCORE Volunteer Mary Sullivan. Mary is co-founder and Chief Marketing Officer of Sweet but Fearless\, a career transformation specialist. Its mission is to provide tools and knowledge that uplift\, inspire leaders along their career pathing journey. Mary is a former financial services executive with Vanguard\, Charles Schwab\, and TD Ameritrade where she was able to sharpen her leadership skills across multiple countries and corporate divisions. Her personal passion is ensuring that all women understand their financial health and have a retirement plan in place. Mary’s certifications in Remote Learning\, Building Effective Teams from Cornell University\, her degrees in Spanish and Political Science from Saint Louis University\, and her Women’s Executive training from Harvard Business School\, all support her love of learning and teaching.
URL:https://cpcdc.org/event/strategies-to-identify-and-reach-your-target-customers
LOCATION:ONLINE
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DTSTART;TZID=America/Chicago:20240708T180000
DTEND;TZID=America/Chicago:20240708T200000
DTSTAMP:20260618T141057
CREATED:20240626T134940Z
LAST-MODIFIED:20240626T134940Z
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SUMMARY:Marketing Masterclass #1:Marketing Fundamentals: Crafting a Strategic Foundation
DESCRIPTION:Marketing Masterclass #1: Marketing Fundamentals: Crafting a Strategic Foundation \n  \nDate & Time: July 8\, 2024 at 6pm Central Time \nCost: $0.00 \nDuration: 120 minutes (2 hours) \nLanguage: English \n  \nABOUT THE EVENT \nWelcome to our Marketing Masterclass Webinar Series\, where we delve into the intricacies of crafting effective marketing strategies and plans to propel your business towards success. In this three-part series\, we will equip you with the knowledge and tools necessary to navigate the dynamic landscape of marketing with confidence. The series starts with “Marketing Fundamentals: Crafting a Strategic Foundation\,” where we’ll lay the groundwork by exploring the essentials of marketing strategy and market analysis. Next\, in “Creating Effective Marketing Plans: From Strategy to Tactics\,” we’ll dive deeper into the nuances of developing actionable marketing plans and selecting the most suitable tactics. Finally\, in our concluding class\, “Measuring Success: \nEvaluating and Optimizing Your Marketing Efforts\,” we’ll focus on the critical process of measuring\, evaluating\, and optimizing marketing outcomes to drive tangible results. Whether you’re a seasoned marketer or just starting out\, join us on this journey to unlock the secrets of marketing mastery. \n  \nDive into the core principles of marketing in this foundational class. Learn how to develop a robust marketing strategy tailored to your business goals. Understand the importance of conducting thorough market analysis to identify opportunities and challenges. By the end of this class\, you’ll have the tools to create a solid marketing framework to guide your business towards success. \n  \nThis webinar sets the stage for the next webinar in the Marketing Masterclass series\, Class #2: Creating Effective Marketing Plans: From Strategy to Tactics. All registrants will receive access a link to the recorded webinar and the webinar materials after the live event. \n  \nThis webinar is part of SCORE’s Marketing Masterclass Webinar Series. The series is designed to empower small business owners with the knowledge and skills needed to apply marketing strategies effectively and drive growth for their business. All webinars are taught by experienced certified SCORE Mentors. \n  \nABOUT THE PRESENTER \nUyen P. Tran boasts an illustrious career spanning over 30 years\, during which she has honed her expertise in marketing across a diverse range of industries\, from consumer packaged goods to real estate and food & beverage. As a seasoned professional\, she has navigated the complexities of marketing for both small startups and large corporations alike. Leveraging her wealth of experience\, Uyen serves as a dedicated SCORE Mentor\, offering guidance to entrepreneurs at every stage of their journey. From business planning to strategic development and marketing execution\, Uyen’s mentorship empowers aspiring business owners to navigate \nchallenges and achieve success in their endeavors.
URL:https://cpcdc.org/event/marketing-masterclass-1marketing-fundamentals-crafting-a-strategic-foundation
LOCATION:ONLINE
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DTSTART;TZID=America/New_York:20240708T183000
DTEND;TZID=America/New_York:20240708T203000
DTSTAMP:20260618T141057
CREATED:20240626T134825Z
LAST-MODIFIED:20240626T134825Z
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SUMMARY:Miramar Business Academy 2024 - Where's the Money - Sales\, Sales\, Sales
DESCRIPTION:  \n  \n\n\n\n\nThe City of Miramar Economic Development and Housing Department\, through its Miramar Business Academy (MBA) is presenting its summer 2024 program. The goal of the MBA program is to help individuals and local entrepreneurs assess business opportunities\, build successful businesses\, and create wealth. \nThe summer 2024 program is focused on helping entrepreneurs and small business owners prepare for applying for grants\, microloans\, and small business loans from their municipalities\, Community Development Financial Institutions (CDFIs)\, foundations\, corporate sponsors\, and traditional financial sources. \nThe Miramar Business Academy (MBA)\, in partnership with SCORE Broward\, is a program that consists of 6 webinars\, held once a week and 2 optional in-person sessions\, from 6:30 pm – 8:30 pm\, over 8 weeks. After completing all of the 6 webinars\, participants can submit a business plan and become MBA Graduates\, receive a Graduation Certificate and be honored at a ceremony at City Hall by the City of Miramar’s Economic Development & Housing Department. \nThis MBA program is designed for new as well as existing small businesses. The program will include the thought process and actions necessary to start and grow successful businesses. \nMiramar Business Academy (MBA) graduates who are residents of the City of Miramar or own businesses in Miramar\, will be eligible to apply for a small business grant up to $10\,000 with the submission of a business plan. The plan should detail one or more eligible uses of the grant funds. As an investment in our entrepreneurs and local business owners\, all classes will be offered free. \nNon-residents will receive information on other sources they can apply to for grants and loans. \nThere will be two optional in-person sessions to provide hands on assistance in writing a business plan and calculating financial projections. SCORE Mentors will be available to work with the participants. \n\n\n\n\n\n\n\n 
URL:https://cpcdc.org/event/miramar-business-academy-2024-wheres-the-money-sales-sales-sales
LOCATION:ONLINE
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