BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Citizen Potawatomi Community Development Corporation - ECPv6.14.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://cpcdc.org
X-WR-CALDESC:Events for Citizen Potawatomi Community Development Corporation
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20260101T000000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260623T080000
DTEND;TZID=America/Chicago:20260623T170000
DTSTAMP:20260806T143347
CREATED:20260623T162739Z
LAST-MODIFIED:20260623T162739Z
UID:5828-1782201600-1782234000@cpcdc.org
SUMMARY:The Power of Podcast Promotions: Driving Growth for Local Brands
DESCRIPTION:Are you a local business owner looking for a new way to reach and engage your community? Join our 60-minute webinar to unlock the immense potential of podcasting for your brand. In an era where audio is a dominant form of media consumption\, podcasts are a powerful and effective tool for local businesses to build trust\, drive sales\, and acquire new customers. \nThis webinar will reveal how promotions work in the podcasting world\, differentiating them from traditional\, evergreen marketing funnels. We’ll explore the core equation for a successful promotion: Product/Service + Offer + Scarcity = Promotion. You’ll learn how the limited nature of promotions creates urgency and gives your audience a reason to act now. We’ll cover the three key promotional categories—Monetization\, Activation\, and Acquisition—and show you how to design a promotion that encourages the exact behavior you want from your audience. \nWe will dive into the data to show you why podcasts are a must-have for local marketers. With a staggering 55% of Americans consuming podcasts monthly\, the audience is massive and highly engaged. Daily podcast listening is growing across every age group. Most importantly\, you will learn that podcast hosts are 5X more influential than social media influencers\, as 80% of fans trust their hosts as much as friends and family. \nFinally\, we’ll guide you step-by-step on how to build and track your own podcast promotion. Learn how to craft a compelling offer and leverage different types of podcast-based “lead magnets\,” such as exclusive content or special discount codes. We will walk through the process of creating a promotional calendar as a strategic roadmap for your business. You’ll leave with a clear action plan to compile your product list and begin building powerful\, effective promotions that can become evergreen assets for your brand. \nWhat You’ll Learn: \n\nThe fundamental difference between promotions and evergreen marketing funnels.\nHow to apply the core promotion equation: Product/Service + Offer + Scarcity = Promotion.\nThe three key promotional categories: Monetization\, Activation\, and Acquisition\, and how to use them to achieve your business goals.\nKey statistics on why podcasting is the most trusted and effective medium for marketing.\nStep-by-step guidance on creating a promotional calendar to plan for consistent cash flow and strategic campaigns.\nHow to craft compelling podcast offers and titles that capture your local audience’s attention.\n\nThis webinar is for local business owners\, entrepreneurs\, and marketing managers who want to use the power of podcasting to grow their brand. \nThe Facilitator for this event is SCORE Member Francesca Hindmon \nFrancesca Hindmon founded Monarch Marketing with a clear mission: to transform traditional marketing for the digital age. As President\, she has established a powerful partnership with iHeartMedia\, enabling the agency to reach 90% of Americans daily through a diverse range of audio platforms\, including radio\, podcasts\, and streaming. Monarch Marketing builds cost-effective\, results-oriented systems using multi-layered funnels and strategic content\, helping clients transition from old tactics to a new era of impactful digital advertising. \nAs President of Monarch\, Francesca’s experience is truly hands-on. She has handled everything from running sales and project management to providing technical support. Her passion for working with small businesses began at the Illinois Department of Transportation\, where she offered expertise in website development\, marketing\, and strategic online planning. \nFrancesca continues this commitment by partnering with organizations like SCORE Fox Valley\, the University CoWork\, and Minority Entrepreneur. Her dedication to empowering small businesses also extends to her work in Washington\, D.C.\, where she has served the Howard University Institute for Entrepreneurship\, Leadership and Innovation (ELI) and the District of Columbia Small Business Development Center (DC SBDC).
URL:https://cpcdc.org/event/the-power-of-podcast-promotions-driving-growth-for-local-brands
LOCATION:ONLINE
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260623T120000
DTEND;TZID=America/Chicago:20260623T133000
DTSTAMP:20260806T143347
CREATED:20260618T181635Z
LAST-MODIFIED:20260618T181635Z
UID:5817-1782216000-1782221400@cpcdc.org
SUMMARY:Supply Chain Basics for Small Businesses
DESCRIPTION:This introductory session provides small business owners with a practical understanding of how supply chains work—and how managing them effectively can reduce costs\, improve customer satisfaction\, and support business growth. Using relatable examples and simple tools\, the course breaks down core supply chain concepts and provides actionable tips tailored to small operations. \nLearning Objectives: \nBy the end of this course\, participants will be able to: \n● Define what a supply chain is and why it matters \n● Identify key components of their own supply chain \n● Understand basic supply chain functions such as procurement\, logistics\, and inventory management \n● Recognize common risks and learn how to mitigate them \n● Track essential performance metrics \nTopics Covered: \n● Introduction to supply chain concepts \n● Real-life small business examples \n● Supplier management and diversification \n● Basic risk management strategies \n● Inventory Management \n● Key metrics to monitor performance \nThe Facilitator for this Workshop is SCORE Member Lori Bossmann. Lori is a seasoned retail executive with over 25 years of leadership experience across supply chain\, finance\, and marketing. As a former Executive Vice President and Chief Supply Chain Officer at Ace Hardware Corporation\, she led major business transformations while supporting over 5\,000 stores and helping drive significant growth. Lori brings a practical\, results-driven approach to strategic planning\, technology integration\, and operational efficiency\, and she’s passionate about helping businesses build resilient\, customer-focused supply chains.
URL:https://cpcdc.org/event/supply-chain-basics-for-small-businesses
LOCATION:ONLINE
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260623T180000
DTEND;TZID=America/Chicago:20260623T193000
DTSTAMP:20260806T143347
CREATED:20260623T162221Z
LAST-MODIFIED:20260623T162251Z
UID:5822-1782237600-1782243000@cpcdc.org
SUMMARY:The Business Setup Checklist & Basics of Small Business Lending
DESCRIPTION:THE BUSINESS SETUP CHECKLIST: HOW TO LEGALLY AND FINANCIALLY SET UP YOUR COMPANY \nShannon Black\, a SCORE mentor\, will walk you step-by-step through the essential legal and financial pieces every new business owner need in place before taking on work. She will provide guidance to you so you can choose the right business structure\, properly register your business\, and set up key accounts like your EIN\, bank account\, and bookkeeping system. She also covers the must-haves most new owners overlook—like licenses\, insurance\, and separating personal and business finances. You will leave with a checklist you can follow to get your business set up correctly\, confidently\, and ready to grow. \nTHE BASICS OF SMALL BUSINESS LENDING: WHAT YOU NEED TO GET A LOAN \nRyan Melendez\, a Banker with Truist\, will break down the key pieces every lender evaluates\, including your credit\, financials\, business plan\, and cash flow. Whether you’re just starting out or looking to grow\, this workshop will give you a clear roadmap to approach lenders with confidence and increase your chances of securing funding. \nYou’ll leave with: \n● A clear understanding of how the lending process works \n● The key documents and numbers lenders expect to see \n● Insight into loan options and which may fit your business \n● Practical steps to improve your chances of approval
URL:https://cpcdc.org/event/the-business-setup-checklist-basics-of-small-business-lending
LOCATION:ONLINE
END:VEVENT
END:VCALENDAR