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Essential PR Tools and Tactics – Elevate the Visibility of Your Business While Being Sheltered in Place
May 14, 2020 @ 10:00 am - 11:30 am
Promoting your business during the coronavirus outbreak presents unique opportunities. New technologies, subscriber lists, social media and strong digital connections are more important than ever, and more powerful than ever before.
Attend this session, presented by PR expert Patricia Maldanado, where we’ll provide the tools and steps you can take to make sure your business remains visible to your customers, potential customers, and even the media. Now more than ever, the steps you take to promote your company, its work and products plays an essential role in ensuring its relevance and survivial.
Join us for this important webinar that will help you elevate the visibility of your business. We’ve extended this webinar to allow for more questions around this topic.
Presented by Patricia Maldanado – President and Founder, Little Fish Media
Patricia Maldanado is a former newspaper reporter who made the switch to public relations in 2009. Ms. Maldonado worked as a reporter for The Naples Daily News, The Associated Press and the Miami Herald, where she was a member of the Pulitzer Prize team of reporters, editors and researchers awarded the top prize in journalism for the coverage of local city elections that were overturned.
Ms. Maldonado served as communications director for the Human Services Coalition (now Catalyst Miami), a Miami nonprofit that launched an initiative to promote the Earned Income Tax Credit and free tax preparation to lower-income families in Miami-Dade and Broward counties. She also spent time as a communications coordinator for the John S. and James L. Knight Foundation.
Patricia has also taught mass communications at Miami Dade College. She was a member of the WLRN Community Advisory Board and served as chair of the City of Miami Community Relations Board, a volunteer group that works to foster mutual understanding, tolerance, and respect among the city’s diverse populations. She gives DIY PR workshops for SCORE chapters in Broward and Palm Beach counties, as well as help with their PR and social media strategies.