A Year In Review: Metrics That Matter

Understanding your business metrics is crucial for success, but sifting through the overwhelming data can be daunting. In this video, Maria Elena simplifies analytics by focusing on the numbers that truly matter. Learn how to set SMART goals, interpret customer behavior, and optimize free tools like Google Analytics to make data-driven decisions.

Discover how identifying your audience’s needs, understanding their journey, and aligning your goals with actionable insights can lead to smarter marketing strategies. Whether you’re a small business owner or an entrepreneur, this session provides practical tips to help you cut through the noise and focus on what grows your business.

KEY TAKEAWAYS:

● Learn the difference between “neat-to-know” and “need-to-know” data for better focus.

● Understand the importance of SMART goals and how to apply them effectively.

● Discover how Google Analytics tracks website visitors and reveals customer behavior.

● Transactional vs. Campaign Emails: Understand the difference and how each can be used effectively.