Join us and other entrepreneurs in this hands-on workshop where you will write your “Unique Value Statement” for your new product or service. This is a concise description of your product or service and explain the unique value your product or service provides to your customers. As part of the workshop, participants will receive real-time feedback from a SCORE mentor to help them fine tune their Value Statement.
In the second part of the workshop you will use the “Lean Canvas” to begin the process of turning your product/service into a business. In this interactive session, you use the canvas to help guide you in expanding the information in the Unique Value Statement by capturing key ideas, concepts and strategies about your business in the canvas. This creates a basic framework that you can use to complete YOUR full, detailed business plan.
Have paper, a pencil or a pen ready as the goal of this workshop is for all participants to leave with a draft of their “Unique Value Statement” and “Lean Canvas.”
Listen to what others who have attended this workshop have to say about the instructors and the program:
• It was a great help to have time to work on a plan and get direct feedback from the instructor!
• The hands approach of writing my lean canvas in class really helped me think in detail about my business.
• Really helps simplify the planning process for me!
• Gave me a structured approach to think through my business.
• It was a very positive environment; the instructor and other students provided examples on how to improve my plans.
SCORE’s Small Business Essentials Workshops prepares individuals to make the right decisions and create actionable plans when starting a small business. Whether you are starting a business on your own (one-person business) or a business with employees, we have the right set of workshops to help you succeed. All the workshops are about three hours in length and taught by experienced SCORE Mentors. See more information on these workshops here.
This workshop is presented by SCORE Business Mentor, Mike Tarino. Mike began his healthcare career by building the consumer experience for the first members of Definity Health, the pioneering consumer-driven health plan. He helped Definity create a new market segment and later served as CEO after the company’s acquisition by UnitedHealth Group. Next, he led DSM Personalized Nutrition, refocusing the business on the corporate wellness marketplace and selling it to a strategic acquirer. Then he spearheaded growth initiatives for Geisinger Health System’s health insurance company by developing population health and performance-based partnerships with innovative health systems. Mike holds a BA from Macalester College and an MBA from Cornell University. For more information about Mike, visit his LinkedIn profile here: https://www.linkedin.com/in/miketarino/