DIY VIdeo Marketing Best Practices for Your Small Business (Online)

Video is everywhere. It’s on social media, in search engines, on websites, on televisions, on billboards, and more. Video is how we now consume information and there are whole generations who have grown up with this as their standard of communication and learning. It is key for any brand, business, or organization to embrace video content as a core component of customers service, marketing, communications, HR, operations, and sales. It permeates all aspects of doing business in the modern world. There are a wide variety of ways in which video can be implemented in marketing, sales, and customer service. In the long term these video communications strategies can save time, increase sales, build trust, and deepen relationships. Join digital marketing expert Sarah Benoit as she discusses her favorite video platforms, simple ways to explore making your own videos, and tips from the experts to make your content stand out.