Email Marketing Essentials by Patty Ross

Research says that for every $1 spent on E-Mail marketing there is an average $44 return on investment. To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don’t yet pay off, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts.

You Will Learn:

• The 5 C’s of E-Mail Marketing Basics
• How to create a content calendar with a complimentary digital version sent to all students
• How to pick the E-Mail platform right for your business
• Anatomy of E-Mail design
• Subject Lines
• Best times and days to send E-Mails
• Why List Segmentation is important (case study provided)
• Basic Automations
• A/B Testing Tips

Patty Ross has well over 20 years’ experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million dollar business. She has marketing coaching and full-service clients in financial, legal, education, health and beauty, wine, motorsports, e-commerce, coaching, landscape design, CBD/cannabis, restaurants, transportation and logistics, political activism, non-profits and more. Golden State Marketing and her other business, California Wine Marketing, were founded in 2006.

Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.