Email Marketing Essentials for Business

Research says that for every $1 spent on E-Mail marketing there is an average $44 return on investment. To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don’t yet pay off, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts.

You Will Learn:

The 5 C’s of E-Mail Marketing Basics

How to create a content calendar with a complimentary digital version sent to all students

How to pick the E-Mail platform right for your business

Anatomy of E-Mail design

Subject Lines

Best times and days to send E-Mails

Why List Segmentation is important (case study provided)

Basic Automations

A/B Testing Tips