Generational Marketing – Reach & Acquire 4 Generations of Customers in Today’s Business Landscape

Having to reach, influence, and convert 4 generations has made marketing more complicated than ever for small businesses to generate leads, build brand trust and achieve financial objectives.

Are you struggling with where to find a Boomer and how to sway a Gen Z’er? How about unpredictable Millennials? They are all SO different. It is critical that you understand what they each want if you are going to get them to buy.

This educational event, presented by international marketing strategist, inventor, and Founder of 8 Simple Steps, Maureen Edwards, will take a deep dive into the unique qualities of each generation to allow you to identify:

• WHO your right target audience is so you can convey the right message on the right platform, utilizing the right campaigns to nail down your strategy
• WHERE to reach your targeted audience to save you time and money
• HOW to influence and convert your target audience with proven, cost-effective, simple conversion campaigns that can drive revenue into your business

Maureen is an award-winning international branding and marketing specialist and strategist with 25-years’ experience in the craft. She started her first company after inventing and patenting a product and then went on to build 5 more companies, earning her the reputation of serial entrepreneur.

Presently she splits her time as Founder of Ingennicom, a full service agency for startups and small businesses, helping them launch and turn around their struggling companies using simple, yet highly effective, marketing best practices that exceed financial objectives and as Founder of 8 Simple Steps.