Search is changing rapidly. More consumers are asking ChatGPT, Google AI Overviews, Claude, Gemini, and Perplexity for recommendations instead of clicking through traditional Google search results. The question is no longer “How do I rank #1 on Google?”-it’s “How do I become the business AI recommends?” In this session, you’ll learn how AI search engines decide which businesses to cite, the factors that increase your visibility, and practical steps you can implement immediately to improve your chances of being recommended. You’ll leave with a simple AI Visibility Checklist you can apply to your website in less than an hour. As more and more companies adopt AI to market their business, automate tasks, recruit employees and more, businesses need to be mindful of HR related risks and compliance. This portion of the session will provide guidance on compliance and how to reduce unintended consequences of employees utilizing AI.
Presented by Ailene Dewar Costello and Rob Talbot.
Ailene Dewar Costello possesses extensive experience in human resources, recruiting, and workers’ compensation as well as deep experience in healthcare. Ailene is certified as an Associate Professional Human Resources (aPHR) by the Human Resources Certification Institute (HRCI) as well as certified as a Certified Business Performance Advisor (CBPA) by the University of Houston, Bauer College of Business, and a California licensed insurance agent license #4504196. Serving as Vice President of Sales for Engage PEO empowers Ailene to help business owners, CEOs, CFOs, and founders of startups to focus on their core business instead of devoting precious time to administrative tasks, compliance, and cost containment issues.
Rob Talbot is a Partner and Fractional CMO at Chief Outsiders, where he helps companies accelerate growth through AI-driven marketing strategies, digital transformation, and customer acquisition. With executive leadership experience at Napster, Realtor.com, RealtyTrac, Sony, HBO, and other leading brands, Rob specializes in turning marketing into measurable business