The GrowOK program is designed to explore the product/market fit of a new business concept. Each program includes an intensive one-day workshop, with outside activities to be completed by the participating company/entrepreneur. Additionally, companies can opt-in to participate in weekly one-on-one meetings to receive individual feedback and direction for their business. During the GrowOK program participants will evaluate:
- Customer segments
- Product/market fit
- Risks and competition
- Initial paths to market
- How to reach potential customers
- Implementing customer feedback
- Setting metrics for success
- Introduction to startup capital
Following completion of the workshop, calls, and outside diligence, each company receives a recommendation report with next steps for their venture.
The goal of the GrowOK program is to increase the number of businesses that create jobs in rural Oklahoma. The project is funded with a grant from the U.S. Economic Development Administration with matching funds from Oklahoma’s four largest Native American tribes, the Oklahoma Business Roundtable, and the Oklahoma Center for Advancement of Science and Technology. The GrowOK program is designed to provide resources to startup companies in rural Oklahoma. i2E and its partners are working to increase startup activity and job creation in rural Oklahoma and provide the tools needed for entrepreneurs to start and grow successful companies.