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How Packaging Can Build Your Brand, Reduce Damages and Waste, and Even Save Money

February 9, 2021 @ 12:00 pm - 1:00 pm


Increased online shopping during the pandemic means consumers are being flooded with more packages than ever. Packaging can make your shipments stand out from those of other businesses and products, while helping reduce damages and save money.

In this session, Kim Dixon, FedEx Office Executive Vice President & Chief Operating Officer, will discuss key packaging considerations for small-business shippers and share how optimizing your packaging can increase customers’ satisfaction and even reduce waste and cost.

You’ll learn about:

  • Packaging Basics for brand new shippers to save money in the long run
  • Custom-branded boxes and other packaging options to market your business
  • How to understand and calculate dimensional weight to decrease estimated shipping costs
  • How to utilize the experts at the FedEx Packaging Lab for package, freight and material testing to ensure better protection for your shipments and help reduce customer damage claims

Presented by Kim Dixon

As Executive Vice President and Chief Operating Officer of FedEx Office, Kim Dixon leads a network of 2,100 digitally connected retail stores and customer locations, and 19 centralized print production facilities. Nearly 200,000 customers turn to these locations every day for expert print capabilities, customized packing and shipping, and same-day delivery, making it a one-stop shop for small-business owners.
Under Dixon’s leadership, FedEx Office team members take great pride in understanding each customer’s needs, developing innovative solutions and delivering world-class service that bring their visions to life, watching start-ups grow into thriving businesses.

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February 9, 2021
12:00 pm - 1:00 pm
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