Learn how to market your business more effectively in 2026. This workshop will review the changes in effective marketing tools and how to help you improve your marketing goals using my marketing checklist to target your market with the right digital marketing tools to get the results you desire. We’ll review different marketing platforms and who is using them and I will show you how to use my checklist to jumpstart your marketing plan to grow your business or organization faster in 2026.

This Workshop Will Teach You:

• What marketing tools are working in 2026 & what’s not.

• How to use my checklist to plan your marketing for 2026.

• How to create a better offer, promotion, event, webinar and digital ad.

• How to set advertising goals and achieve them with smarter landing pages.

• How to find media that attracts your target market & advertise effectively. 

• How to determine and measure calls-to-action that work better.

• Tips to choose the right media & campaign types for your goals.

• The best promotion tools (including digital ads, social, PPC & more). 

• How to design high-impact marketing and reach beyond your lists.

• How to measure your results, your website performance & plan for 2026.

 • How to ensure your digital ads deliver more successful results 

Presented by Liz Harsch. 

Liz Harsch of Tailor-Made Advertising has been helping small businesses make more of their marketing budget since 1988. She has been awarded by Constant Contact as an All-Star Email Marketer and is Master Certified and an Authorized Local Expert to present Marketing, Email Marketing and Social Media Workshops and offers other Small Business Workshops.