Market research is essential for small businesses that wish to stay competitive. Brush up on your secondary research skills and discover the wealth of free information available through your public library and other resources.
We will explore online sources and other easily accessible databases full of data that can help your business make knowledgeable decisions. These resources will help you understand and define the market for your product or service, find your competition, explore demographics, find industry benchmarks, and keep up on industry news.
This series will run on 5 Tuesdays and the agenda is as follows:
Utilize Reference USA to gather information about your customers and competitors
Collect demographic information for your market area through American Fact Finder
Get information about your industry through First Research
Calculate market share
Use Demographics Now to understand consumer spending habits and psycho-graphics of your target market
Map customer data by creating custom Google Maps
The cost is $50 for the entire series, or $15 per session and this includes lunch. Attendees are encouraged to register online.
Presenter: Lynn Wilson
Partners: IDRS, ACORN Project, Northeast Technology Center, Cherokee Nation, and REI Women’s Business Center.
Funded in part through a cooperative agreement with the U.S. Small Business Administration. WBC and PRIME programs and services are provided on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities and language assistance services for clients with limited English proficiency will be provided if requested at least two weeks in advance. Contact Lori Smith, WBC Assistant at PO Box 1335, Durant, OK 74702 or call 800-658-2823.