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Marketing Masterclass #1:Marketing Fundamentals: Crafting a Strategic Foundation

July 8 @ 6:00 pm - 8:00 pm


Marketing Masterclass #1: Marketing Fundamentals: Crafting a Strategic Foundation


Date & Time: July 8, 2024 at 6pm Central Time

Cost: $0.00

Duration: 120 minutes (2 hours)

Language: English



Welcome to our Marketing Masterclass Webinar Series, where we delve into the intricacies of crafting effective marketing strategies and plans to propel your business towards success. In this three-part series, we will equip you with the knowledge and tools necessary to navigate the dynamic landscape of marketing with confidence. The series starts with “Marketing Fundamentals: Crafting a Strategic Foundation,” where we’ll lay the groundwork by exploring the essentials of marketing strategy and market analysis. Next, in “Creating Effective Marketing Plans: From Strategy to Tactics,” we’ll dive deeper into the nuances of developing actionable marketing plans and selecting the most suitable tactics. Finally, in our concluding class, “Measuring Success:

Evaluating and Optimizing Your Marketing Efforts,” we’ll focus on the critical process of measuring, evaluating, and optimizing marketing outcomes to drive tangible results. Whether you’re a seasoned marketer or just starting out, join us on this journey to unlock the secrets of marketing mastery.


Dive into the core principles of marketing in this foundational class. Learn how to develop a robust marketing strategy tailored to your business goals. Understand the importance of conducting thorough market analysis to identify opportunities and challenges. By the end of this class, you’ll have the tools to create a solid marketing framework to guide your business towards success.


This webinar sets the stage for the next webinar in the Marketing Masterclass series, Class #2: Creating Effective Marketing Plans: From Strategy to Tactics. All registrants will receive access a link to the recorded webinar and the webinar materials after the live event.


This webinar is part of SCORE’s Marketing Masterclass Webinar Series. The series is designed to empower small business owners with the knowledge and skills needed to apply marketing strategies effectively and drive growth for their business. All webinars are taught by experienced certified SCORE Mentors.



Uyen P. Tran boasts an illustrious career spanning over 30 years, during which she has honed her expertise in marketing across a diverse range of industries, from consumer packaged goods to real estate and food & beverage. As a seasoned professional, she has navigated the complexities of marketing for both small startups and large corporations alike. Leveraging her wealth of experience, Uyen serves as a dedicated SCORE Mentor, offering guidance to entrepreneurs at every stage of their journey. From business planning to strategic development and marketing execution, Uyen’s mentorship empowers aspiring business owners to navigate

challenges and achieve success in their endeavors.