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Productize – Steps for Turning Your Service Into a Product

July 9, 2020 @ 1:00 pm - 2:00 pm

Service companies have been among the worst hit by this pandemic. Consumers and businesses have drastically cut their expenditures on services to conserve cash and avoid human contact. However, we’re still buying products that meet an immediate need.

To capitalize on this flight to purchase products that meet an immediate need, service providers need to “productize their service”.

Join this webinar presented by one of the U.S. top business-to-business marketers John Warrillow and Director of Business Market Development Brian Trzcinski, who will share how to do just that!

Presented by John Warrillow

John Warrillow founded The Value Builder System™ to level the playing field for business owners as they approach their exit. The Value Builder System has 55,000 users world wide who leverage the system to grow their company’s value by as much at 71%. John’s best-selling book, Built to Sell: Creating a Business That Can Thrive Without You, was recognized by both Fortune and Inc. Magazine as one of the best business books of 2011 and has been translated into four languages.

John is also the host of Built to Sell Radio, ranked by Forbes Magazine as one of the world’s 10 best podcasts for business owners. In 2015, John wrote another best-selling book: The Automatic Customer: Creating A Subscription Business In Any Industry.

Presented by David Trzincski

Brian A. Trzcinski has spent his entire career as a marketing professional in the financial services industry. He has been with MassMutual since 2006, serving as Director of Life Product Marketing, Regional Marketing Director, and currently, Director Business Market Development.

In his current role, Brian is responsible for all marketing programs aimed at assisting the business owner marketplace, including research, educational content, strategic partnerships and sales tool development.

Sponsored by MassMutual

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