Reach Customers Online with Google

Learn how to make your business easier to find online.. This workshop explains how Google Search works and how you can improve your website’s visibility with Search Engine Optimization (SEO). The session also introduces products like Business Profile on Google, Google Trends, Search Console, Google Analytics, Google Ads, and more.

In this workshop we’ll discuss best practices for:

• Improving your website’s visibility in Google’s organic search results, on all devices
• Creating a free Business Profile on Google
• Advertising your business on Google

Cheri Bales, M.A., is the owner of Hannah/Gold Communications LLC, and a Certified SCORE Kalamazoo/SW Michigan Mentor. She has more than 30 years of experience in marketing strategy with business and education and regularly helps small businesses select the right marketing mix, then implement and evaluate it.

She is a regular SCORE presenter and did 23 live marketing and social media webinars for SCORE between April and August 2020. She is a marketing strategist who helps small business owners break down the steps to marketing success.