imple Steps for Starting Your Business is a six-week series of pre-business workshops to help clients reach a “go or no-go” decision for a start-up. The content is designed to work in conjunction with mentoring and includes homework for the client to complete. The program is not designed to provide all of the information needed to start a business, but rather to help the client decide whether he or she is ready to take the next step toward becoming an entrepreneur.
Session 3, Marketing
In this third workshop of the “Simple Steps for Starting Your Business”, you will complete a competitive comparison, create a product and services description, develop a pricing strategy, identify your target markets and channels, outline a marketing message and learn sales basics.