WHO SHOULD ATTEND?
Startups and existing businesses.
EVENT OVERVIEW
You have a business. But do you have a brand?
While every brand is built on the foundation of a business, not every business is a brand. A business becomes a brand when it transcends its products or services, creating a unique identity and fostering deep connections with its audience. Strong brands help businesses stand out from competitors, attract and keep customers, charge more, expand into new markets and draw new customers and investors more easily.
This webinar is designed to provide both startups and existing businesses with a comprehensive understanding of branding fundamentals and practical steps to create a compelling brand. Through a combination of principles backed by real-world examples and interactive small group breakouts, you will gain the knowledge and confidence to effectively differentiate yourself, foster trust and loyalty, command premium pricing, and navigate market challenges with confidence.
This webinar will be conducted by Mary Tan, an expert in building and growing brands. She will discuss ways to provide your brand with a clear identity, a powerful story, and a messaging strategy that resonates and will help propel your business forward.
NOTE: This will be an interactive webinar with the opportunity to road-test your brand stories with peers