Turn Digital Tools In Dollars: ‘Understanding People and Numbers’

This is an interactive class to help you understand SEO from a real-world perspective. Amy helps her clients build their SEO foundation using Google My Business, Google Analytics 4, and Google Search Console. She will discuss the differences in Algorithms focused SEO and Customer Focused SEO. She will give you the first step in building your SEO and show you how to measure SEO, If you have a Google Analytics Account you might even be asked to be in the hot seat and get a business strategy based on your numbers. 

Learning Objectives:

1. Understand two different types of SEO

2. Learn the First Step in SEO

3. Learn the difference between Google My Business and Google Analytics

4. Learn how to see human behavior in numbers

5. Learn the different parameters around your Google Analytics Numbers.