The Texas South-West SBDC’s have partnered together with SCORE to bring you expert content to help your small business grow and succeed! Explore the transformative potential of artificial intelligence (AI) in enhancing your social media efforts. This presentation will introduce you to various AI tools and platforms that can streamline your content creation and distribution processes. You’ll learn how to personalize the output of these AI tools, adding a human touch to maintain authenticity and genuine connection with your audience. Additionally, we’ll discuss the ethical considerations in AI usage, focusing on best practices to ensure your strategies are not only effective but also ethically sound and respectful to your audience. Whether you’re an established professional or an entrepreneurial spirit, this session will provide valuable insights into maximizing your social media impact while upholding high ethical standards. Presented by Teri Moten and Chris Doelle