Defining Your Audience: The Power of Buyer Personas

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What is a Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing […]

Free

Decoding Financial Statements: A Path to Better Decisions

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Join us for an interactive virtual workshop designed to empower small business owners with the skills to interpret financial statements effectively. This workshop is continuation of […]

Free

Selling on Etsy

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Etsy is a unique marketplace perfect for handmade items, vintage goods, and craft supplies. This workshop will walk you through the first steps of opening your […]

Lease Literacy: Renter Beware

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Navigating the leasing process can be a daunting task for small business owners, especially when it comes to retail spaces. Join us for "Lease Literacy: Renter […]

Free

Patent Filing Considerations

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Intellectual property is becoming increasingly important when it comes to business valuation as well as success – especially for tech companies. A well-developed patent portfolio (along […]

Free

Best Ways to Grow Your Business on a Budget

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With so many marketing options available for small businesses, where should you allocate your budget and resources in order to maximize results? You’re not alone if […]

Free